Digital Marketing Strategy

A plan for your marketing. And a partner for the questions.

You get a prioritised plan that puts your budget behind channels that actually pay back - plus a partner to bring your marketing questions to as they come up.

The plan focuses your budget where the return actually lives, and skips the channels that quietly drain it. And when a supplier pitches, a market shifts, or a decision needs to happen fast - you have someone to ask.

See what we'd do differently

Most SMB marketing budgets get spent before anyone knows whether they will work.

You have a growing business, real revenue targets and a marketing budget that has to earn its keep. The question isn't whether to invest - it's where, in what order, and how much before you'll see the signal. That's the work we do first: understand your business, your market and your buyers - then map out where your marketing pounds actually pay back, and where they don't.

The outcomes. And how we deliver them.

The outcome you can expect
How we deliver it
Confidence in the direction
Business, market and audience audit
Clarity on where the growth actually comes from
Channel-by-channel assessment
A plan you can start on Monday
The 3-6 month plan

Why we can do this when others can't.

A partner who's owned business results

Every recommendation is filtered through what it does for revenue, margin and business value, not just campaign KPIs. The plan works if your business grows.

Built around your goals, not a template

Your market, your buyer, your product and your budget shape the strategy. The choices you get are the ones that fit your business - not the ones that fit last quarter's conference talk.

You always know where you stand

Timelines, results, trade-offs - honest up front, and revisited as reality lands. What we say at kickoff is what tends to happen. And if it isn't, you hear it from us first.

Strategy conversation

Four steps. No mystery.

01 — LISTEN
Start where you are

Your goals, what you've tried, what's worked, what hasn't. You know your business best; we listen before we speak.

02 — LOOK
See the market clearly

Numbers, market, competitors, buyer behaviour. We come back with what we found, and the questions that matter next.

03 — DECIDE
Agree the priorities

Together. What stays, what changes, what to skip. Not a slide deck to review - a conversation until the priorities make sense on both sides.

04 — DELIVER
Get to the result

You told us where you want to be. We tell you honestly what it takes to get there - and then we get there. If reality moves, we say so first.

Curious where the return actually lives in your marketing? A free 30-minute audit will show you.

See what we'd do differently

Recent work in strategy.

Enterprise repositioning plan brochure, website mockup on tablet and buyer research sheet
Viridium · Flagship case

10× enterprise RFPs in 12 months — Viridium

Viridium was winning small-business projects but wanted to move up-market to enterprise environmental-services deals. We spent two weeks assessing the business, the buyers and the market, and delivered a repositioning plan focused on where enterprise buyers actually looked. Within 9 months: enterprise RFP volume grew roughly tenfold, deal sizes grew 3-5×, and four new large clients landed. The strategy paid for itself in the first enterprise deal.

“After the first good half year, the quality of leads has been excellent — exactly as you predicted at the start. With the second enterprise client landing this month, every penny I've invested with Gravitable has come back.”

Janos Biro, CEO, Viridium
AJN Accountants · Also recently

A UK accounting firm reached steady, qualified inbound leads at below-target cost per lead by month 5 - and over the months that followed those leads filled the firm to full client capacity, from a multi-channel plan tuned to HNW individuals, medical practices and landlords.

ChemComplex · Also recently

A B2B pharma & chemical supplier now receives qualified inbound EU and US leads every month, from a content and authority-building plan built specifically for its long deal cycle.

Four commitments. Every engagement.

No long contracts

Month-to-month once we're past the initial strategy phase.

Reports that tie to your P&L

Every number connects to revenue, leads or cost. No vanity metrics.

Systems that ship, not decks that pile up

Every engagement produces working software in your business, not more slides to review.

One named owner of your account

With their direct contact. No account-management theatre.

The questions we hear most.

Straight answers, no jargon. If you have a question we don't cover, ask us in the audit.

How is this different from a strategy consultant? +
Consultants tend to deliver a deck and leave. Our plans are built to be acted on - either by your team or by us, or a mix - and we're there as the plan meets reality. The output isn't a document to review; it's a working plan you can start executing the moment it lands.
How long does the strategy phase take? +
Two to four weeks from kickoff to a locked plan. Week one is discovery and market work. Week two or three is prioritisation and drafting. The final week is review and calibration with you. You have a plan you can act on before most agencies would have finished onboarding.
Do we have to work with you on execution too? +
No. The plan is yours. Some clients take it in-house from there; others ask us to run part of it, or all of it. You choose what fits. The strategy work is priced and delivered as a standalone piece; execution is a separate decision.
How much marketing budget do we need for this to make sense? +
There's no minimum. What matters is whether you have enough budget to actually move the needle in your market - and whether you have goals worth planning against. If your total marketing spend is under a few thousand a month, we'll tell you honestly whether a full strategy engagement is the right first step.
What if we already have a strategy that isn't working? +
Often the fastest win. Bring us what you have - the plan, the numbers, the channels you're running - and we'll tell you what to keep, what to change and what to stop. In many cases the answer is a sharper prioritisation, not a full rewrite.
What size of business is this right for? +
SMBs from around 5 people to 200, in B2B or B2C, where marketing budget is a real number and the decisions matter. Smaller than that, and a lightweight audit is usually more appropriate than a full plan. Larger, and we'll refer you on if we're not the best fit for your scale.

Let's find out if we're the right fit.

Free 30-minute audit. We'll look at where your team's hours are going, where AI can help, and tell you honestly what we'd do differently. No deck, no pitch, no follow-up sequence.

  • 30-minute call. No prep required.
  • You leave with 2-3 specific things to try.
  • Nothing sold on the call itself.
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