B2B Lead Generation

Leads that turn into real conversations.

You get a predictable flow of qualified leads - not a spreadsheet of names nobody in your business wants to call.

The right people, at the right stage, ready for a real conversation. Delivered from a mix of channels tuned to your business, your buyer and your deal cycle - not one platform, and not from a single template.

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A pipeline you can plan from. And a marketing spend you can defend.

When lead-gen works, whoever follows up in your business stops chasing shadows and starts having real conversations. Your cost per lead drops as targeting sharpens. Your pipeline gets easier to plan. The path to that is rarely about volume - it's about the right people arriving at the right moment. That's what we build: a lead engine that produces qualified conversations, not just names on a list.

LINKEDIN SEARCH EMAIL META QUALIFY QUALIFIED LEADS

The outcomes. And how we deliver them.

The outcome you can expect
How we deliver it
Leads worth following up on
Multi-channel campaigns tuned to your buyer
Cost per lead that gets better over time
Landing pages and follow-up that convert
A pipeline you can plan from
Leads delivered ready to act on

Why we can do this when others can't.

We treat lead quality as sacred

Volume without quality burns the trust of whoever's handling enquiries - and once it's gone, you're rebuilding for months. Every campaign is built so the leads that arrive are ones worth a real conversation.

The mix that fits your budget and delivers

We work across LinkedIn, Search, email and Meta - but only the channels that pay back for your business go into your plan. Fewer channels done well beats a big media budget spread thin. What you spend goes where the return actually lives.

You always know what's working

Every lead traced back to source, channel and campaign. When results shift, we tell you why - and what to change - before you notice the drift yourself.

Four steps. No mystery.

01 — UNDERSTAND
Know your buyer deeply

Your buyer, your deal cycle, what "good" looks like for the person who follows up. We spend real time here because everything downstream depends on it.

02 — BUILD
Set up the engine

Campaigns, landing pages, follow-up sequences and lead scoring. Built for your buyer's actual path, not a template.

03 — TEST
Prove it with small bets

We start small and measure fast. What's converting, what isn't, and where the highest-quality leads are coming from. Adjust before scaling spend.

04 — SCALE
Grow what works

Once the signal is clear, we scale what works and cut what doesn't. Reviews with you every 2-4 weeks, honest reporting, and quick pivots as the market shifts.

Curious what a qualified-lead engine could look like in your business? A free 30-minute audit will show you.

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Recent work in B2B lead generation.

AJN Accountants · Flagship case

A UK accounting firm filled to full client capacity — AJN Accountants

AJN Accountants wanted qualified inbound leads from a mix of high-value segments: HNW individuals, medical practices, landlords and SMBs. We built and ran multi-channel campaigns across Google, Meta and Bing - each tuned to the specific segment and its typical enquiry path. By month 5, qualified leads were arriving steadily at a cost per lead below the target we'd agreed at kickoff. Over the months that followed, those leads filled the firm to full client capacity - the point at which we scaled back new spend rather than push volume the practice couldn't absorb.

“Their targeted advertising and SEO strategies are effective and customised to our industry needs. As a strategic partner, they're invested in our success - professional, result-oriented, and a real boost to our online presence and client engagement.”

Omair Adnan, CEO, AJN Accountants
ChemComplex · Also recently

A B2B pharma and chemical supplier now receives qualified inbound EU and US leads every month, from a content and search plan built specifically for a long, technical deal cycle.

Support Services Group · Disney+ · Also recently

For a European multilingual service opening, we delivered 1,776 CVs against a 1,000 target through Facebook and Google campaigns paired with purpose-built landing pages - enough to hire 300 people on schedule.

Four commitments. Every engagement.

No long contracts

Month-to-month once we're past the initial strategy phase.

Reports that tie to your P&L

Every number connects to revenue, leads or cost. No vanity metrics.

Systems that ship, not decks that pile up

Every engagement produces working software in your business, not more slides to review.

One named owner of your account

With their direct contact. No account-management theatre.

The questions we hear most.

Straight answers, no jargon. If you have a question we don't cover, ask us in the audit.

How is this different from just running LinkedIn ads?+
LinkedIn ads are one channel among several - powerful for some buyers, wasteful for others. Real B2B lead-gen is a mix: LinkedIn, email outreach, Meta where it fits, Google Search, sometimes content and SEO working together. The right mix depends on your buyer's path, your deal cycle and your budget. We start by working out what fits, not by defaulting to one platform.
What does a lead typically cost?+
It depends on your industry, your deal size and the segment you're targeting - a qualified lead in professional services costs very differently from one in ecommerce or manufacturing. We benchmark against whatever you're paying now (if you're already running campaigns) and against realistic industry figures, then aim to bring the cost down as targeting sharpens. In our AJN Accountants engagement, we hit below-target cost per lead by month 5 and improved from there.
How long before we see qualified leads?+
First leads usually arrive in weeks, not months - but the first-month leads are calibration data as much as pipeline. The point where flow becomes steady and quality is consistent is typically 6-12 weeks, depending on your buyer's cycle. You'll see real data every week from the first campaign live.
Who follows up on the leads? Do we need a sales team in place?+
You need someone to follow up - that can be you, a small sales team, a marketing hire who handles enquiries, or a person on the delivery side. What matters is a clear handoff and someone with time to have a real conversation. If follow-up capacity is tight, we can help design a flow that filters out weaker leads before they land, so your time goes to the best conversations.
What about our CRM and existing tools?+
We work with whatever you already have - HubSpot, Salesforce, Pipedrive, custom setups. Leads flow into your CRM tagged, scored and ready for your team's existing process. Where the setup can be improved for lead flow specifically, we'll flag it and either fix it as part of the work or scope it separately.
What size of business is this right for?+
B2B SMBs where the deal is worth enough to justify structured lead generation - typically deals of a few thousand pounds and up, sales cycles measurable in weeks or months. Below that, simpler tactics usually win. If you're not sure whether the maths works for your business, the free audit will tell you honestly.

Let's find out if we're the right fit.

Free 30-minute audit. We'll look at where your team's hours are going, where AI can help, and tell you honestly what we'd do differently. No deck, no pitch, no follow-up sequence.

  • 30-minute call. No prep required.
  • You leave with 2-3 specific things to try.
  • Nothing sold on the call itself.

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