AI & Automation

AI built into your business.

You get AI workflows, custom tools and automations that fit your business - not off-the-shelf ones with your logo on them.

You get systems built by engineers who understand marketing - not marketers who learned AI last year. What ships is what fits your business today, not what was trending last quarter.

See what we'd do differently

The biggest business advantage in a decade. Also the hardest to navigate alone.

Your competitors are testing AI tools. New ones launch every week. Some will pay back in months; most won't. And the questions - which to try first, what fits your data, how to embed it in your team's day - rarely have obvious answers. That's the gap. Not a lack of tools, but a lack of a guide through them. That's the work we do.

What You Get — Gravitable

The outcomes. And how we deliver them.

The outcome you can expect

How we deliver it

Higher-converting leads

Bespoke AI tools

More sales without more salespeople

Custom AI workflows

Team hours back for the work that matters

Automations that give the week back

Always on the tool that's worth using

Ongoing guidance in your regular reviews

Why we can do this when others can't.

You get shortcuts, not shopping lists

There are hundreds of AI tools now. You skip to the handful that will actually pay back, because we've road-tested most of them at multinational scale.

Built around your business, not the other way around

Your data, your workflow, your team's habits - the AI fits how you already run. Marketing and engineering sit under one roof here, so nothing gets lost between what the business needs and what gets shipped.

A stack that keeps getting better

Your setup stays current without you having to think about it. Every regular review with us includes what's new, what's worth adopting for you, and what to leave alone.

Four steps. No mystery.

01 — AUDIT

Map where the hours go

You get a clear map of where your team's hours are actually going. Most of the biggest AI wins are 3-4 obvious workflows nobody's questioned in years.

02 — PRIORITISE

Rank the wins

Not every workflow is worth automating. You get an honest ranking by hours-saved and complexity, including which ones to leave alone.

03 — BUILD

Ship, don't slide

Your workflow or custom tool ships. Fit to your stack, your data and your process, not a template. You see it working in weeks, not quarters.

04 — KEEP CURRENT

Stay ahead, quietly

Every month you get a read on what's new in AI tooling and what's worth moving to. No spending your own hours tracking every launch to stay in the loop.

Mid CTA — Gravitable

Curious where AI could unlock the most value in your business? A free 30-minute audit will show you.

See what we'd do differently

Recent work in AI & Automation.

Workspace with monitors, hands at keyboard, real work in progress

Lead process automation

Weekly hours back for a B2B services firm

Custom lead-routing workflow replaced a manual triage that ate 5-8 hours a week. Leads from every campaign platform pulled into one place, qualified automatically, routed to the right rep within seconds. Lower monthly running cost than off-the-shelf alternatives, and unlike those, it doesn't break when sources or formats change.

AI content & social

Content production without content debt

A combined stack of off-the-shelf and custom tools generates blog posts and articles aligned to the client's brand and strategy - then turns each article into platform-tailored social posts. Quality guarded by automated validation and spot-check human review. Around 2-4 hours saved per week, redirected to higher-value work.

Reporting cycle eliminated

Monday numbers, not last week's

Automated weekly campaign report build for a staffing firm running many long-term and ad-hoc campaigns. A recurring 4-hour spreadsheet job became a live dashboard that updates itself, so the team starts the week looking at this week's numbers, not last week's.

What Working With Us Looks Like — Trust

Four commitments. Every engagement.

No long contracts

Month-to-month once we're past the initial strategy phase.

Reports that tie to your P&L

Every number connects to revenue, leads or cost. No vanity metrics.

Systems that ship, not decks that pile up

Every engagement produces working software in your business, not more slides to review.

One named owner of your account

With their direct contact. No account-management theatre.

Frequently Asked — Gravitable

The questions we hear most.

Straight answers, no jargon. If you have a question we don't cover, ask us in the audit.

What's the difference between an AI automation and a "regular" automation? +

A regular automation does a fixed task on a trigger. An AI automation also makes judgement calls - which lead is high-intent, how to summarise this RFP, what category this enquiry falls into. Most modern workflows now include at least one AI step. The practical question isn't the label; it's whether the workflow saves real time without breaking on edge cases.

How is this different from the automation tools already on the market? +

Off-the-shelf no-code tools are excellent for well-defined workflows with clean data - and we use them where they fit. But most real business processes have edge cases, non-standard data or steps that need judgement. Where off-the-shelf tools break, we build custom. The choice is whichever saves you more, not whichever is easier to deliver.

How long does a typical AI workflow take to ship? +

Two to six weeks from kickoff to a working system in production. The audit and prioritisation phase is one to two weeks - because the biggest mistake in AI projects is automating the wrong thing first. The build itself is one to four weeks depending on complexity. You see it running in your business before committing to the next one.

What about data privacy and security? +

Two principles. First: your data stays in your systems wherever possible. We use models and providers that don't train on your inputs, and sensitive processing stays inside your own infrastructure when it matters. Second: you get a plain-English map of where data flows and which provider sees what, before anything is built. If something feels off for your industry, the architecture changes.

What if the AI tool you use becomes outdated next quarter? +

The AI tool landscape changes every month - the best model or framework for your problem this quarter often didn't exist last year. We don't lock you into one stack; the workflow is built so the tool underneath can be swapped when something better lands. You inherit a system that stays current, not our preferences from a year ago.

Is this right for an SMB, or only for larger companies? +

SMBs are where AI workflows have the biggest impact - because the hours you save go straight to the bottom line, not to a procurement process. A 5-hour-a-week reporting automation is meaningful margin for a 6-person business; for a 600-person one it's a rounding error. We build with the SMB context in mind: lean, measurable, no unnecessary complexity.

Let's find out if we're the right fit.

Free 30-minute audit. We'll look at where your team's hours are going, where AI can help, and tell you honestly what we'd do differently. No deck, no pitch, no follow-up sequence.

30-minute call. No prep required.
You leave with 2-3 specific things to try.
Nothing sold on the call itself.

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